Scope, build and launch your product

Learn how to create reliable and cost-effective development process

Build and launch your product

Learn how to create reliable and cost-effective development process

Learn from agile software development expert

My name is Alex Ponomarev, I'm a developer and entrepreneur. I've been building software for more than 15 years. I want to share what I know about software development so that non-technical founders who have domain expertise but lack technical skills can build products and make the world a better place.

Define the scope

Interview customers and create user stories and mockups to maximize developer productivity

Assemble the team

Find and hire a high-performing team to design and build the product for you

Build the product

Manage and lead your team to create the product your customers will love

Get feedback

Run alpha and beta tests and get customer feedback to iterate and improve your product

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Get actionable advice for non-technical founders on how to build effective development process

Writing user stories for your app

Software requirements is a very fragile structure and can be easily destroyed by the misuse of a written language. That’s why most of the lengthy requirements specification documents fail miserably.

How to find out what you want to build

If you read The Four Steps to the Epiphany by Steve Blank, you’re probably familiar with his idea of customer development. It’s entirely different from traditional product development approach used for decades.

How to build your app: Part IV

This is the fourth post in a series where I list steps involved to build your app, from idea to launch. Be sure to check other posts about interviewing customers and preparing the specs, hiring designers and developers and managing the product and the project during the development process. In

How to build your app: Part III

In a couple of previous posts, I wrote about preparing specs and mockups for your product (Part I) and hiring designers and developers (Part II). Once you have your product spec, design and team ready you can start the development process. This step is equally complicated as any of the

How to build your app as a non-technical founder: Part II

Yesterday I wrote about the preparation steps you need to take before you start looking for developers and building your app. Interviewing customers, creating user stories and wireframes are essential for any product. Going through these steps allow your idea to evolve from a vague, abstract concept to a thought-through

How to build your app: Part I

If you are a non-technical founder, the path from early-stage idea to a working product can be confusing. Unfortunately, it’s hard to find a clear and concise guide on how to build an app from start to finish. I tried to list all steps that are necessary from my